Marketing yourself as a photographer involves creating a strong personal brand, building an online presence, networking, and showcasing your unique style. Here’s a step-by-step guide:
1. Define Your Niche
• Identify your specialty: portrait, wedding, product, wildlife, fashion, etc.
• Highlight what sets you apart from other photographers in your field.
2. Build a Portfolio
AI is not inherently a threat to photography, but it is transforming the field in ways that can be both disruptive and empowering, depending on perspective and use case. Here’s a breakdown of how AI impacts photography:
Threats or Challenges
1. Automation of Creative Processes: AI tools can generate photorealistic images or edit photos with minimal effort, potentially diminishing the perceived value of traditional photography skills.
The portrait photographer and naming anyone in particular, is subjective, as it depends on personal taste and the evolving standards in art and photography. However, several portrait photographers are widely celebrated for their contributions and distinct styles:
1. Richard Avedon: https://www.avedonfoundation.org
• Known for capturing the character and emotions of his subjects, often celebrities, with stark, high-contrast black-and-white portraits. His work emphasized humanity, vulnerability, and psychological depth.
Photographers can make their businesses more sustainable by adopting environmentally-friendly practices, reducing waste, and being mindful of their resource consumption. Here are several ways they can work towards a more sustainable photography business:
1. Switch to Digital Tools and Processes
• Minimize printing by using digital portfolios and client proofing galleries.
The sustainability of the photography industry is complex and varies depending on several factors, from the production of equipment to the practices of photographers themselves. There is also the question of the elements that make up the photo shoot-with regards to production, styling, hair & make-up, catering, etc. Waste is a factor-to minimise waste. Here’s an overview of key aspects affecting its sustainability:
1. Equipment Manufacturing and Disposal
By adding more speed, accuracy and a bunch of new features, Canon has made the EOS R5 Mark II feel more like a new camera series rather than a mere upgrade. A second processor handles the extra burst speed, a stacked sensor minimizes rolling shutter distortions, and the new People Priority and Action Priority modes make it hard to miss a shot. While its buffer memory can struggle a little in some real-world scenarios and Eye Control AF is still hit and miss, the EOS R5 Mark II is arguably Canon's best pro camera yet.
