The photography and filmmaking industries in 2024 have been marked by rapid advancements in technology, shifts in creative trends, and evolving audience expectations. Here are some key takeaways and actionable insights to help move forward effectively into 2025:
1. Embrace AI and Automation
2024 Trends:
For professional photographers, 2025 will present both opportunities and challenges as the industry evolves rapidly due to advancements in technology, shifting consumer demands, and new business models. Here’s an outlook:
1. Enhanced Tools and Technologies
In today’s competitive photography industry, commercial success requires more than technical camera skills. A photographer must combine artistic talent with business acumen, adaptability, and technical expertise. Here are the key skills essential for commercial success:
1. Technical Proficiency
• Camera Mastery: Deep understanding of camera settings, lighting, and lenses for diverse situations.
PU considers it vital that all professionals have a website to showcase their work. Online portfolios, through a website, nowadays seems to be the way to present your portfolio to a prospective client, as well as social media outlets.
To join PU you have to show your website showing your commercial work.
Here are a few considerations, not all applicable, when constructing a website:
In Photographers United we are very aware of the mental health issues that there are in this profession as with many professsions. That is one of the reasons PU was started, to offer support to Photographers and film makers. To connect with fellow professionals, re-kindle old friendships and make new friends and connections. To have a platform where everyone is in a similar situation and those with years of experience can share those experiences with those new and just starting out or beginning their Photography, including students, graduates, post graduates and assistants.
