Marketing yourself as a photographer involves creating a strong personal brand, building an online presence, networking, and showcasing your unique style. Here’s a step-by-step guide:
1. Define Your Niche
• Identify your specialty: portrait, wedding, product, wildlife, fashion, etc.
• Highlight what sets you apart from other photographers in your field.
2. Build a Portfolio
Portrait photography is the art of capturing the personality, essence, and mood of a person or group through photography. It typically focuses on a subject’s face, but it can also include their entire body or environmental elements that help tell a story about them. The primary goal is to showcase the subject’s character and expression, which are often highlighted through lighting, composition, and background choices.
Key aspects of portrait photography include:
