We are a Community of Photographers and Film Makers, worldwide, working together to share, support and sustain each other and our industry.

Our Shared Ideals are professionalism and the valuing of Photography and Image making, equal rights and opportunities. 

Our aim is to inspire, lead, and drive our industry for the benefit of all.

We offer skills, integrity and professionalism. All our members seek to offer the best possible service to clients and maintain the highest standards and technical quality in the industry.

All our members have signed up to our Code of Practice.

Formal and informal support in any aspect of commercial image-making, to our worldwide membership.

Technical backup and advice, recommendations and advice regarding suppliers and service-providers, discounts on a variety of equipment and services, respect and friendship.