Marketing yourself as a photographer involves creating a strong personal brand, building an online presence, networking, and showcasing your unique style. Here’s a step-by-step guide:


 

1. Define Your Niche


 

• Identify your specialty: portrait, wedding, product, wildlife, fashion, etc.

• Highlight what sets you apart from other photographers in your field.


 

2. Build a Portfolio


 

The portrait photographer and naming anyone in particular, is subjective, as it depends on personal taste and the evolving standards in art and photography. However, several portrait photographers are widely celebrated for their contributions and distinct styles:

 

1. Richard Avedon: https://www.avedonfoundation.org

 

Known for capturing the character and emotions of his subjects, often celebrities, with stark, high-contrast black-and-white portraits. His work emphasized humanity, vulnerability, and psychological depth.