Alexander Hoyles is a commercial and fine art photographer based in Scotland and working across the UK.
Interested in the balance between the uncanniness that comes with freezing a moment in time, and the ability of that same process to capture the essence of things;
Alexander loves to engage with the entire creative process, working with clients from initial discussion and conception of ideas, through development and production to the final execution and delivery of imagery.
I have been shooting commercial action and lifestyle photography for over 25 years now, working in some of the world's finest locations. From fashion shoots on the glaciers of Switzerland to fly fishing in the mangroves of Cuba.
I’m a London based fashion and portrait photographer, otherwise known as a photographic problem solver! I’ve been working for over fifteen years solving photo briefs varying in complexity. Thinking on my feet, I’ve created cinematic, confident, elegant and considered images for advertising campaigns including Specsavers, Hugo Boss and Radley London and Michael Kors, editorial for L'Officiel and portrait commissions for the Times, as well as personal projects, in London and all over the world as I love to travel.
For over twenty years part of my year has been spent in the fashion capitals of the world photographing the runway shows of the top designers. When I am not employed in this capacity I am busy photographing food, still life and editorial. I have also self-published a book and two zines and have exhibited in the U.S. and Europe as well as in the U.K. I sell fine art prints through my website as well as through a gallery in London.